"You can't use up creativity. The more you use, the more you have." – Maya Angelou
Born in Hanoi. Blooming in HCMC, and many more to come.
To my belief, ADVERTISING is the territory where ARTS merge with SCIENCE. This belief manifest itself into my work, which is the perfect blend of strategic thinking and human intuition.
Proficient knowledge in Marketing & Communication enables me to serve Clients across industries, including FMGCs, Motorcycles, Health & Wellness, Insurance & Bankings.
Creative expression is not simply a pastime or an occasional endeavor; it is an all-consuming passion that fuels my very being.
Creative thinking is not just a skill I possess; it is the essence of who I am, an intrinsic part of my identity that sets me apart and propels me forward on a quest to transform the ordinary into something extraordinary.
Years of Experience
Completed Projects
Positive Reviews
My Projects
Asahi life insurance - branding & communication strategy in vietnam
Helping Asahi Life Insurance – a leading insurance brand in Japan – to navigate and communicate their strengths
- Corporate Branding
- Technical Writing
- Copywriting
2024
YAMAHA - INFLUENCERS STRATEGY ON SOCIAL MEDIA | Riding Station
Synthesizing an influencers mix that not only help Yamaha raise brand love but also contribute to sales numbers.
- Influencer Marketing
- Content Strategy
- Social Media
2024
dmcl - tvc sales promotion | family awards
Another promotion TVC from Dien May Cho Lon with the as-ever message of ‘clear-stock sales’, but with a surprise!
- TVC Writing
- Promotion
- Comedy
2024
Okamoto - Repositioning & Creative Big Ideas
Despite of being the best-selling condom in Japan due to exceptional quality, OKAMOTO sales in Vietnam is inadequate to its deserving reputation.
- Marketing Strategy
- Communication Strategy
- Health & Wellness
2024
Kewpie TVC | aroma in the bottle
Delving into the intricacies of the production process, meticulously covering each step from roasting and crushing to emulsifying, serves to showcase the refined artistry behind the creation of KEWPIE Sesame sauce.
- TVC Writing
- Thematic
- FMCG
2023
vedan - tvc vedan mommy | don't worry, mommy is here!
Aiming at young consumers, the idea portraited Vedan Mommy as the ‘cooking hack from mommy’ that every young cook should have.
- TVC Writing
- Sitcom
- FMCG
2023
acecook - tvc potato king | lost in potato world
Potato King noodles boast the highest ratio of potato in the market, a fact our client wants to emphasize. However, emphasizing this fact in an interesting manner is a different story!
- TVC Writing
- Fantasy
- FMCG
2023
Monster Energy - Ambassador Intro| i am monster energy
Fusing Bomman idealism with the inherent essence of Monster Energy DNA, we sculpt an enthralling script, transcending the conventional ambassador introduction clip, to deliver a captivating video experience.
- influencer writing
- Exciting & inspiring
- fmcg
2023
Hisamitsu - Annual Event | Salonpas Healing Day
Striving to craft a cutting-edge concept for the event, one that not only speaks to SALONPAS’s current target demographic of mature citizens but also strikes a chord with the younger consumer cohort, Gen Z..
- Branding
- Event Concept
- Health & Wellness
2022
panasonic - dealer meeting concept | creating instant future
Designing a concept that not only forward-thinking in showcasing PANASONIC brand’s values but also sufficiently exhilirating to captivate the dealers.
- Corporate Communication
- Event Concept
- Electronics
2022
Acecook - TVC SiuKay | SiuKay Battle 7 Levels
SiuKay is a product of Acecook that aims to serve young people’s taste. The bold and daring attitude is effectively portraited through a heated dance battle
- TVC Writing
- Exciting
- FMCG
2022
yamaha - tiktok influencers campaign | new me discover
Translate the message into short video content, leveraging TikTok’s features such as Hashtag challenge, Branded Effect, Music & Choreography, as well as honing influencers’ creativity via original scripts.
Results:
Total Views: > 40 million
Organic Content Creation (videos): 31,000
Influencers booked: 48
Total Influencers Generated Views: 13 millions
- Project Management
- TikTok Marketing
- Automobile
2021
yamaha - grande no.1 label | catch me if you can
Yamaha Grande is the No.1 Fuel Efficiency Vehicle in 2021. This idea shows how to claim the No.1 Label through a love story.
- TVC Script writing
- Rom-com
- Automobile
2021
trusted by many clients
My Services
that resonate with you
cOMMUNICATION STRATEGY
Communicate your message in style to maximize your KPIs.
COPYWRITING & TVC SCRIPT
Every words has its story to tell
INFLUENCER MARKETING
Vietnamese influencers landscape and leverage them to your advantages.
CONCEPT PROVIDING
The art of gift-wrapping, turning a marketing problem into selling ideas.
My Certificates
